In development · pilot in 2027

Work that feels like a game

MOEFFY is an app for companies. Employees earn tokens for showing up on time and completing tasks, level up their own character and trade tokens for rewards.

Why MOEFFY

Companies motivate people with fines and control. It kills their interest in the work, and they leave. MOEFFY turns the working day into a game: show up on time, finish a task, earn tokens, grow your character, claim a reward.

Today
Fines

The business loses money on hiring and training, and managers learn about the problem when the resignation letter is already written.

With MOEFFY
Tokens

Motivation through play, not control. There are no penalties or deductions: tokens can only be earned.

The employee journey

From first login to first reward

  1. The company joins

    It gives MOEFFY its employee list: work emails, job titles and departments.

  2. The employee picks a mascot

    They sign in with their work email, choose a character and land in their department’s squad.

  3. Earns tokens

    They check in on time in the morning and complete tasks from the squad lead.

  4. Levels up

    Tokens raise the mascot’s level and the employee’s place on the leaderboards.

  5. Claims a reward

    They trade tokens in the store for rewards the company has chosen.

What’s inside

Five mechanics, one game

01 / 05

Tokens

You earn them for arriving on time, completing tasks, speed and challenges. Tokens never expire and are not part of your salary. Running late just means no tokens for that day.

  • On-time check-in
  • Tasks
  • Speed
  • Challenges
  • Bonuses
02 / 05

Mascot and levels

You choose your character at first login. It has 10 levels: each new level brings a status, a badge and access to more rewards. Spending tokens in the store never lowers your level.

  • 20 mascots
  • 10 levels
03 / 05

Squads, clans, leaderboards

A squad is your department. A clan is a small team any employee can start. There are four leaderboards, each viewable by week, month or all time.

  • People in a squad
  • Squads
  • Clans
  • Whole company
04 / 05

Tasks

Department tasks move out of chats and Excel and into the game. The squad lead assigns a task and picks one of three difficulty levels, the employee taps Done, the lead approves, and the tokens land.

  • 3 difficulty levels
  • Deadlines
  • Attachments
05 / 05

Reward store

Tokens are traded for rewards the company designs itself. Some rewards unlock only from a certain mascot level. An order can be cancelled before pickup, and the tokens come back.

  • Merch
  • Gifts
  • Meeting with the CEO
  • Dinner with leadership
Interface concept · sample numbers
Mascots

A character thatgrows with you

The mascot is your character in the app. Its level is based on every token you have ever earned. Drag the slider and watch it grow.

Level 1 of 10
20mascots in the launch catalogue
10levels for every mascot
4leaderboards: squad, squads, clans, company
0fines or deductions
Who it’s for

All three sideswin

MOEFFY is built for companies with 100+ employees: banks, retail, telecom and call centres. The company buys seats for its team.

Business

Lower turnover, higher productivity.

HR and managers

See how engaged the team is and spot problems early.

Employees

Get recognition, fair rewards and a reason to care about work.

What the company sees

The adminweb panel

The admin sets the company rules, stocks the reward store, launches challenges and reads the analytics. Data can be exported to Excel.

Privacy. Each employee decides whether colleagues can see them on the leaderboards.

Who arrived on time, who was late, who didn’t check in.

  • On time
  • Late
  • No check-in
Panel concept · sample data
Roadmap

We’re stillbuilding MOEFFY

Now
In development
  • Designing the app and the web panel
  • Introducing the idea to companies
2027
First version and pilot
  • iPhone app
  • A catalogue of 20 mascots
  • Tasks, squads, clans, leaderboards and the store
  • Web panel with dashboards and Excel export
  • Pilot with one company
Later
More to come
  • Android app
  • Your own mascot made from a photo, in MOEFFY style
  • Chats in squads and clans
  • An AI report with findings and advice for the company
End of level

Trade yourtokens fora chat

While reading, you earned 0 tokens and reached level 1 of 10. There is one reward, and it’s a good one: we’ll tell you more about MOEFFY.

Short of level 10? The logo on the first screen gives tokens too.